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Introduction

This policy is designed to inform you about our data handling practices regarding the information we gather from you or that you provide to us. It covers both personal information that could identify you and non-personal information. In the context of this notice and applicable laws, "process" encompasses actions such as collecting, storing, transferring, using, or otherwise managing information.

We value your privacy and confidentiality, and we are committed to safeguarding your personal data. We acknowledge that all visitors to our website have the right to know that their personal information will not be utilised for unintended purposes or shared with third parties without consent.

Our commitment is to maintain the utmost confidentiality of all the information you entrust to us, and we hope for your reciprocal trust.

Our privacy policy aligns with UK law, including the regulations set forth in the EU General Data Protection Regulation (GDPR).

As required by law, we must inform you about your rights and our responsibilities concerning the processing and control of your personal data. To learn more about your privacy rights, we encourage you to review the information provided at knowyourprivacyrights.org.

With the exception of the circumstances outlined below, we do not share, sell, or disclose any information collected through our website to third parties.

How we process information about you

In accordance with legal requirements, we are obligated to establish the specific basis upon which we process various categories of your personal information. Our duty is to inform you of the rationale behind each category.

Should a basis for processing your personal information cease to be applicable, we will promptly cease such processing.

In the event of a change in the basis for processing, and if mandated by law, we will communicate this change to you, along with any new basis we have identified as permitting the continued processing of your information.

When you contact us on our website, or agree to our terms and conditions, a contractual agreement is established between you and us.

Information Processing Based on Contractual Obligations

To fulfil our obligations under this contract, we are required to process the information you provide, which may include personal information. This information is processed for various purposes, including:

• Verifying your identity for security purposes.

• Facilitating the sale of products to you.

• Providing you with our services.

• Offering recommendations and guidance regarding products, services, and optimal utilisation of our website.

The foundation for processing this information lies in the existence of a contract between us, or your request for us to utilise this information prior to entering into a legal contract.

Furthermore, we may use this information in a general manner, using it to generate statistical data, such as performance monitoring for specific services we offer. In such cases, your individual identity will not be discernible.

We will continue to process this information until the contractual agreement between us concludes or is terminated in accordance with the contract's terms.

Information Processed with Your Consent

In situations where there is no pre-existing contractual relationship between us, such as when you explore our website or request additional information about our business, including job opportunities, products, and services, you provide your consent for us to process potentially personal information.

Whenever possible, we seek to obtain your explicit consent for processing this information. For instance, we may request your agreement to use cookies.

At times, your consent may be implied, such as when you send us an email message to which you would reasonably expect a response.

Unless you have expressly permitted us to utilise your information for a specific purpose, we do not employ your data in a manner that identifies you personally. Instead, we may aggregate it in a general manner, employing it for statistical purposes, like monitoring the performance of a particular page on our website.

Information Processed for Legitimate Interests

We may process information when there is a legitimate interest, either to you or to us, that justifies such processing.

When we process your information based on legitimate interests, we do so after thorough consideration of several factors, including:

• Whether the same goal could be achieved through alternative methods.

• The potential for harm or benefit resulting from processing (or not processing) the data.

• Whether you would reasonably expect us to process your data, and whether such processing would be considered reasonable overall.

For instance, we may process your data on this basis for the following purposes:

• Maintaining records necessary for the effective administration of our business.

• Responding to unsolicited communications from you, as it is reasonable to expect a response.

• Safeguarding and asserting the legal rights of any involved party.

• Obtaining insurance or professional advice necessary for managing Hooked Meida’s risk.

• Protecting your interests when we believe we have a duty to do so.

With your explicit permission, we may occasionally share your name and contact details with selected partners whom we believe may offer services or products that could be of interest to you.

We will continue to process your information based on your consent until you withdraw that consent or until it is reasonably assumed that your consent is no longer valid.

You retain the option to withdraw your consent at any time by contacting us at hookedmedia.co.uk. However, please be aware that doing so may impact your ability to access our website or avail of our services further.

Information Processed Due to Legal Obligation

We, like all others, are bound by the law. There are occasions when we are obligated to process your information to adhere to legal requirements.

For instance, we may be compelled to disclose information to legal authorities if they make such a request or if they possess the appropriate authorisation, such as a search warrant or court order.

This could encompass your personal information.

Complaints Concerning Website Content

If you raise a complaint about any content featured on our website, we will undertake an investigation into your grievance.

Should we determine that your complaint is valid or if we are legally compelled to do so, we will temporarily remove the content while conducting the investigation.

Freedom of speech is a fundamental right, and thus, we must carefully weigh whose rights take precedence: yours or those of the individual who posted the disputed content.

If we deem your complaint to be frivolous or lacking merit, we may choose not to engage in further correspondence regarding it.

Contacting Us

When you reach out to us, whether through telephone, our website, or email, we gather the information you provide to us to respond with the necessary information.

Where practicable we maintain a record of your inquiry and our response to enhance the efficiency of our services at Hooked Media.

For the purpose of maintaining high-quality service and tracking our communications with you, we may retain personally identifiable information related to your message, including your name and email address.